It's clear that we are witnessing unprecedented times due to COVID-19. Broadcast and Cable TV has been disrupted by the lack of professional sports, and the heightened interest in news programming. Sheltering has had major impact, both positive and negative, on consumer behavior and specific advertising categories. Some consumer packaged goods categories have seen increases in sales; major categories like travel and movies have been massively impacted.
Impact of COVID-19 on National Video Advertising - SMI Economic Data
![Impact of COVID-19 on National Video Advertising - SMI Economic Data](/media/articles/data_william-iven-jrh5lAq-mIs-unsplash_ptgylP4.jpg.550x380_q85_box-86%2C0%2C4120%2C2805_crop.jpg.webp)