This week, two unrelated but somewhat connected events occurred. One is quite monumental. After a two-year, highly competitive procurement process, Outfront Media was awarded a 15-year contract for the advertising display franchise by the MTA -- inclusive of the subway, bus and rail systems -- as well as a new 10-year contract for the MTA billboard franchise. An incumbent retaining a transit franchise might not appear to be "monumental," but when you consider that the complete re-imagination of MTA's communication and advertising experience is at the core of our plan, the metamorphosis will indeed be monumental. New Yorkers, commuters and worldwide visitors alike will experience a truly transformed system in the years to come.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.