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Outfront: Unlocking the Untapped Potential of OOH

Outfront: Unlocking the Untapped Potential of OOH

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Clive Punter

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OUTFRONT InSites
11 61 222

This week in New York City, the great and good in the U.S. out-of-home (OOH) advertising industry met at the Ad Club's annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands' demands for growth, connecting consumers with the right content in the correct context. While the advertising world has changed dramatically in the last 15 years -- through the likes of social, mobile, video, programmatic, et al. -- I would argue OOH's finest days are still ahead.

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Clive Punter photo

Clive Punter

Clive Punter is the Executive Vice President and Chief Revenue Officer of Outfront Media. He is based in New York and responsible for driving growth in Outfront Media’s sales operations across the United States. Prior to joining Outfront Media, Cliv… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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