Outfront: Unlocking the Untapped Potential of OOH

This week in New York City, the great and good in the U.S. out-of-home (OOH) advertising industry met at the Ad Club's annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands' demands for growth, connecting consumers with the right content in the correct context. While the advertising world has changed dramatically in the last 15 years -- through the likes of social, mobile, video, programmatic, et al. -- I would argue OOH's finest days are still ahead.