With the media world reliant on data, strong analytics become the key to actionable insights. Hear how Standard Media Index (SMI) does that for TV networks to Wall Street fund managers, and what their Global Chief Executive Officer, James Fennessy, projects for TV and Digital advertising this year. For Episode 16 of Insider InSites, I asked MediaVillage data/research reporter Charlene Weisler to join me in-studio for a conversation with SMI about their process for aggregating spending data from agencies and prognostications for the industry. The transcript below has been edited for clarity and length. Listen to the complete interview here or through our player below. Subscribe to all of our podcast episodes on Apple podcasts,Stitcher and now on iHeartRadio and PodSearch.