A new Media Supply Chain Study from The Myers Report conducted among advertiser and agency executives suggests that, to a large extent, agency programmatic systems are established and the focus has moved on to data and education over the programmatic pipes. 44% of marketing executives with responsibility for adtech and data say they’ve been properly prepared for a programmatic and data-driven world. The Myers Report infographic below reflects 18 data points from the study.
Programmatic: Marketers Shifting from Implementation to Education
