Scripps Networks' Aggressive Game Plan for Olympics Counterprogramming

The entire Scripps Networks Interactive ecosystem -- including HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and GAC -- will aggressively counterprogram the Summer Olympics. Kathleen Finch, Chief Content, Programming and Brand Officer, advises that she wants viewers to know "we are always here for you" -- even opposite one of the biggest and most expansive events in all of media. (Finch is pictured above.)