In an increasingly complicated and competitive media world, measuring and understanding Media Brand Equity is foundational for long-term growth. The big questions being asked most by media company executives today are: "How can we maximize our brands' strengths, solve our competitive weaknesses, optimize our revenues, and influence the media brand choices of advertisers, agencies, and consumers in a fragmented marketplace?"
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.