In an increasingly complicated and competitive media world, measuring and understanding Media Brand Equity is foundational for long-term growth. The big questions being asked most by media company executives today are: "How can we maximize our brands' strengths, solve our competitive weaknesses, optimize our revenues, and influence the media brand choices of advertisers, agencies, and consumers in a fragmented marketplace?"
Survey Says: Key to Media Growth Is “Brand Equity”
![Survey Says: Key to Media Growth Is “Brand Equity”](/media/articles/anade_cover2_Q6SKu3m.jpg.550x380_q85_box-0%2C0%2C606%2C421_crop.jpg.webp)