With platform expansion, shifting viewer patterns and an overabundance of available content in various forms and lengths, one could be forgiven for thinking that linear TV is at grave risk or at least due for a major shift in its business model. The future of TV in its many forms was the focus of discussion during the always frenetic Television Week series of conferences. I attended several of them. Read on for the primary takeaways.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.