Recently, Univision completed a new engagement study using both Nielsen and comScore data that demonstrated how Univision connects with its viewers with both greater engagement and longer length of tune. I spoke with Steve Mandala, President of Advertising Sales and Marketing, Univision Communications about the findings.
Univision's Steve Mandala on Audience Engagement, Ad Effectiveness
![Univision's Steve Mandala on Audience Engagement, Ad Effectiveness](/media/articles/UnivisionSteveMandala.jpg.550x380_q85_box-0%2C144%2C960%2C811_crop.jpg.webp)