I entered the OOH industry with a background in print magazines and digital publishing, and one of the key differentiators of the editorial world is that it's content-driven. Publishers create content that will (hopefully) compel the reader to click, then engage with it, then share. OOH media actually isn't too far removed from this concept and is in fact on the path to completely shifting to this approach.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.