Pricing is no reason for a marketing fumble this NFL season. Advertisers can now sell their products and services to NFL fans even if their brand doesn’t make it into the stadium. We call it the two-point out-of-home (OOH) advertising conversion: location plus smart demographics and behavioral data. Now, both local and national brands can develop highly-targeted campaigns on roadside billboards and street level media that reach a captive, loyal fan base right outside the stadium and other live sporting event broadcasts. Moreover, this is a great way to pre-empt the competition that’s spending big on in-stadium advertising.