In the dynamic realm of marketing, I've been fortunate to witness and actively participate in several groundbreaking evolutions. From my early days at Procter & Gamble, where the focus was on the power of brand and storytelling, to being a founder and part of pioneering startups in advanced text analytics that eventually found a home with Nielsen, and later, through my journey with Nielsen Catalina, I've seen firsthand the transformative potential of technology and data in reshaping our industry.
A Bold Leap into the Future of Data-Driven Marketing
![A Bold Leap into the Future of Data-Driven Marketing](/media/articles/AI_intelligence_iStock-1435014643_kI05aCS.jpg.550x380_q85_box-0%2C11%2C2366%2C1654_crop.png.webp)