Ask leading brand marketers what's top of mind for 2020 and you'll get a range of answers: voice, deep learning, customer experience, hyper-personalization. But one thing is on nearly every marketer's mind: the data privacy challenge. Marketers need good data, at scale, to create the experiences customers expect. And while customers crave relevance, they're also concerned about data collection and protection — as are legislators.
Marketers Underestimate But Say They Are Prepared to Respond to Consumer Data Privacy Concerns
![Marketers Underestimate But Say They Are Prepared to Respond to Consumer Data Privacy Concerns](/media/articles/privacy_security-1202344_1280pixabay_Gukl2zP.png.550x380_q85_box-9%2C0%2C1047%2C720_crop.png.webp)