Warren Chase (pictured above) is Vice President and Chief Operating Officer of 140, Verizon’s in-house agency that gets its name from its address: 140 West Street in lower Manhattan. Warren will be speaking at the ANA Masters of Marketing Conference in October at the new Second Stage forum, a more intimate setting for learning about what’s new and what’s next. I talked with him about the role of an in-house agency and how its effectiveness is measured.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.