Insights on the “new” CMO role: across-the board-experts who have had to morph from “ad guy” to multi-faceted expert in everything tech to procurement.
How does a CMO for a company with some twenty top brands create an emotional connection with consumers and still succeed with performance marketing? In this episode of Insider InSites, Eric Reynolds, Chief Marketing Officer of The Clorox Company tells all -- from how he taps the world of influencers to his strategy for voice ... and, of course, whether or not Clorox really removes wine stains! The following has been edited for length and clarity; listen here for the full conversation on staying ahead of the marketing curve at a hundred-year-old company and how to compete with challenger brands like Jessica Alba's Honest Company.
Warren Chase (pictured above) is Vice President and Chief Operating Officer of 140, Verizon’s in-house agency that gets its name from its address: 140 West Street in lower Manhattan. Warren will be speaking at the ANA Masters of Marketing Conference in October at the new Second Stage forum, a more intimate setting for learning about what’s new and what’s next. I talked with him about the role of an in-house agency and how its effectiveness is measured.
Kudos to JPMorgan Chase for recently hiring its first-ever chief media officer, Andrew Knott -- and to its chief marketing officer, Kristin Lemkau, who also serves on the ANA board of directors, for her vision.