Video: A Love Story for Haters

While most dating websites ask you to fill out a profile and match you based on mutual likes or friends in common Hater has garnered press and signups worldwide for a more distinctive approachHater asks users to swipe and share their opinions on a wide range of topics You can hate on everything from slow walkers to paying extra for guacamole to different political issues and more You swipe down to show that you hate something swipe up if you love it swipe to the right if you like it and swipe to the left if you dislike itUsing that data Hater39s algorithm then identifies matches for you to look through Naturally when you look through your suggested dates you can often see the person39s top mosthated thing immediatelyHater actually follows a trend that Mindshare39s been tracking called My World The World While research shows that more and more adults are becoming satisfied with the direction of their personal lives people are feeling much more negatively about the world overall There39s a widening gulf between people39s perceptions of their individual livesamp160versus how alarmed they feel about the direction of societyFor brands and marketers you can look to find creative ways to cut the tension and play in both worlds in your campaigns the way Hater doesFor more content and trends visit MindshareInTheLoopcomClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Video: A Love Story for Haters

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Video: A Love Story for Haters

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