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A New Approach to Television Promotional Campaigns – Alex Petrilli, TiVo

By Alex Petrilli February 07, 2015 Thought Leaders Archives
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What if you could capture lightning in a bottle? Achieve the impossible? Go on; let your imagination run wild. I am talking about stopping time, controlling the weather, painting your living room with your mind, or understanding why Christian Slater and Sean Hayes continue to headline TV series.

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Alex Petrilli

Alex Petrilli serves as senior manager of media insights at TiVo. In this role, Alex is responsible for utilizing the vast data resources available at TiVo to convey valuable information about the television industry and viewing trends. Prior to TiVo Alex ... read more

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