A Note from the Publisher on the Reinvention of B2B Marketing

After several years of development in 2015 I launched MediaVillage with the support of my longtime colleagues Maryann Teller and Ed Martin and a small entrepreneurial teamAgainst the backdrop of technological social cultural economic regulatory and gender disruption MediaVillage anticipated the need for a different kind of customer engagement I vowed that MediaVillage would frame the best ideas case studies research creative innovation technological advances talent development and inclusion initiatives leadership profiles and economic insights in a professional journalistic environmentMy vision was to empower all players in the expanding media community to share their vision their perspective and their stories at an open platform with each company39s content housed and archived under their individual brand identity Just as marketers are investing in innovation requiring new models to communicate effectively with their customers and demanding improved performance metrics so must media companies and agencies reinvent their marketing to standout in a highly competitive marketplaceToday MediaVillage is the exclusive home for the thoughtleadership commentaries of more than 70 companies organizations and industry leaders empowering them to respond to changing marketplace conditions with agility insight and control over their messaging As examples visit MindshareInsitescom ViacomInsitescom and NielsendataInsitescom At MediaVillage we are proud to have become the industry39s most read and most trusted home for rich storytelling case studies executive profiles market insights exclusive economic reporting research data visionary leadership and knowledge resources The more than 8000 exclusive and original articles archived at MediaVillage include member content surrounded by thought leadership from the best and brightest journalists and wellknown industry experts We39re proud of an average email open rate of more than 20 percentThe MediaVillage vision now led by John McMenamin and an expanded executive and journalistic team seems especially relevant as traditional trade publishing revenues continue to decline at an accelerating rate and as the media advertising and marketing community struggles with eroding business models and revenue streams The business models that have supported the traditional trade press traditional public relations traditional conferences and traditional TampampE budgets are collapsing Dependence on press releases trade reporters and trade press to tell your story is no longer reliable or safeThe challenge before us all is to adapt to disruption of the triedandtrue adjust to new marketplace realities and adopt new strategies and tactics that keep us ahead of the competition At MediaVillage we are investing in AI to improve our content targeting capabilities expanding our audience through the recent launches of CMOVillage CreativityVillage AudioInsitesVillage and AdTechVillage and developing media partnerships that enable us to broaden the targeted reach of our content through relevant B2B publishers We are expanding our journalistic and partnership teams developing improved metrics investing in video and podcast resources enabling customized content management platforms introducing our new MediaPediacom search engine and piloting our ROI focused business development program We39re focused on leading the B2B marketing business in delivering advanced and customized solutions for engaging clients identifying business opportunities and measuring the impact and value of innovative communications and outreach modelsAs I look to the future of media marketing and advertising I see continued and accelerating disruption from blockchain AI IoT programmatic OTT and more amp8211 all requiring organizational and budgetary realignment I39m excited to have successfully built a community amp8211 a media village amp8211 where relationships can be established and maintained as they are becoming more and more difficult to target and sustain The MediaVillage Perceptions Engineamp8482 offers stability and consistency in B2B communications accompanied by cost savings through consolidation of market intelligence content creation content distribution talent management and business developmentOur model is empowering journalists such as Ed Martin Stuart Elliott Simon Applebaum and many others to continue to make an important contribution to our community Through the underwriting support of our member companies we are expanding our research programs to improve their ability to respond with agility to changing market realities and business opportunities We are committed to leading the industry in diversity and inclusion advances through the Jack Myers KnowledgeExchange initiatives including Advancing Diversity WomenAdvancing and 1stFiveI believe that the media business of the future will be led by those companies and individuals with the fastest reflexes who adapt quickly to new market forces and who communicate their brand value and organizational differentiation the most effectively It39s clear the landscape is changing yet so many companies remain entrenched in traditional B2B marketing amp8211 continuing to invest budgets in outdated models I39m proud that MediaVillage is delivering on my original vision to build a new age B2B media company without dependence on advertising subscription or conference revenues We truly have reinvented B2B communications and marketing Thank you for your past present and future supportJack MyersFounder ampamp Publisher MediaVillage

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A Note from the Publisher on the Reinvention of B2B Marketing

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Jack Myers

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A Note from the Publisher on the Reinvention of B2B Marketing

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