In 2008, with an economic downturn and accelerating media industry disruption on the horizon, I made the decision to refocus my career and priorities, closing my lucrative consulting practice and taking a year for recalibration and for setting new priorities and focus. With a goal of incorporating my market intelligence reports, an established editorial "voice," years of building valued relationships, and my experience in developing innovative business models, I envisioned a new-age media company without dependence on advertising, subscription or conference revenues. My hope was to reach beyond implementing an innovative approach to B2B market research, PR and trade communications that was within my grasp. It's not an exaggeration to claim I aspired to completely reinvent B2B marketing.
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