CTV, driven largely by the television-like experience of most CTV inventory, delivered programmatically in over 70% of cases, is the fastest-growing media type in terms of both audience and ad revenues. Everyone knows that the time and money that had been spent with linear television has been rapidly shifting over to streaming television. The appearance of FAST channels added a further incentive for viewers in that they no longer had to think about what to watch; they could just turn on a FAST channel they had discovered usually had something on that they would enjoy. And they could switch channels almost as easily as with the older TV form, going back to that easy way of watching without having to judge among too many options before sinking back and enjoying the medium, after the last few years with SVOD where at least 20 minutes of choice behavior seemed to be the price that had to be paid before enjoyment could set in.
A Solution for the CTV Content Identification Problem
