Kraft Heinz recently took a charge-off that shocked investors and led to a share price decline. At about the same time, WPP took a charge-off that reassured investors and led to a share price rise. What's going on here?
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MediaVillage columnist Michael Farmer is the author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies (Third Edition, 2019), which won four publishers' awards for excellence in marketing… read more
