Kraft Heinz recently took a charge-off that shocked investors and led to a share price decline. At about the same time, WPP took a charge-off that reassured investors and led to a share price rise. What's going on here?
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Michael Farmer is the author of Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, to be released in June 2023. He also wrote the award-winning Madison Avenue Manslaughter, an inside view of fee-cutting client… read more
