Kraft Heinz recently took a charge-off that shocked investors and led to a share price decline. At about the same time, WPP took a charge-off that reassured investors and led to a share price rise. What's going on here?
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies (Third Edition, 2019), which won four publishers’ awards for excellence in marketing and advertising. … read more