Kraft Heinz recently took a charge-off that shocked investors and led to a share price decline. At about the same time, WPP took a charge-off that reassured investors and led to a share price rise. What's going on here?
A Tale of Two Charge-Offs: Kraft Heinz vs. WPP
![A Tale of Two Charge-Offs: Kraft Heinz vs. WPP](/media/articles/Farmer_Dip_in_Sales_k48CMvV.jpg.550x380_q85_box-343%2C401%2C2918%2C2186_crop.jpg.webp)