"Self-serve," "self-provisioning," "our advertiser-facing app launches next month." Phrases such as these are increasingly familiar to media executives. With buyers more frequently interfacing electronically with sellers, the transaction tactic itself is becoming as much a critical factor in media decision-making as the quality and efficiency of the inventory. While excelling in the client-facing parts of the business means having a capable and experienced sales team, a4, Altice's advertising sales organization is upping the ante by also having the technology they believe will improve the buying experience overall.
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