Advertising agencies are exceptionally complex businesses, driven by digital / social media innovations, large and fragmented scopes of work, procurement-led fee reductions, holding company-led downsizings, and client pressures to get brands moving again. Agencies have developed hyper-targeted digital executions and ROI tracking tools to help their clients. What they have not done is develop new and better metrics for managing their own businesses.
Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
![Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management](/media/articles/Framer_8-10Yes_No_Maybe_-_Charles_Barsotti.jpg.550x380_q85_box-478%2C209%2C2543%2C1640_crop.jpg.webp)