A new campaign from the Ad Council in partnership with the Brady Center to Prevent Gun Violence called "End Family Fire" features a conversation between a boy and his dad in which the boy asks if he can play with the gun in their home and the father explains that it’s not a toy and only there to protect the family. “But what about the eight kids who get shot everyday by mistake?” asks the boy. The campaign refers to unintentional shootings with loaded, unlocked guns in homes, which lead to thousands of deaths and injuries of children every year.
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