Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

The Ad Council today announced a new career accelerator program designed to foster the next generation of talent in the advertising and marketing industry The inaugural program will begin onamp160October 17thamp160and run five weeks providing participants with education and hands on experience in all facets of the advertising and marketing industry including AdTech analytics communications creative development influencers media research social strategy and morequotThe Ad Council is such a rare nexus of advertising marketing tech and purpose and we are in a unique position to change how our broader industry engages in improving society We recognize that there is systemic racism not only in our industry but across industries and this Emerging Leaders Fellowship Program will pave the way for underrepresented groups to be seen heard valued and compensated while further developing their skills We39re so grateful to our partners as we support these young professionals and lead the way to change how people think about hiring content and program developmentquot said Ad Council Chief Equity Officer Elise JamesDeCruisequotOur Emerging Leaders Fellowship Program isn39t just a reflection of the Ad Council39s ongoing commitment to advancing diversity equity and inclusion within our organization amp8212 it39s a reflection of the impact that39s possible when our industry comes togetherquot said Lisa Sherman President and CEO of the Ad Council quotAlong with our partners we39re proud of fostering the next generation of talent with this cohort providing support sharing learnings and creating paths to success for people who have been historically excluded from the industryquotThe inaugural cohort of the Emerging Leaders Fellowship Program includes 15 current students and recent graduates from Historically Black Colleges and Universities HBCUs amp8212 Howard University Brooklyn College Morgan State University Georgia State Grambling State university and Morehouse College Throughout the program they will gain indepth experience ongoing mentorship and targeted training across a broad range of functions within the Ad Council and advertising tech and marketing industries at largeFellows will be placed in mentorship circles and instructorled industryspecific training will enable them to develop meaningful connections with program partners including Dentsu LiquidSoul Big Brothers Big Sisters of America Makers and more The fully immersive rotational experience addresses the lack of representation within the advertising industry by diversifying the talent pipeline Speakers from partner agencies and the 5week curriculum will give fellows professional development training alongside insights into the advertising and marketing industries and exposure to the tactics and technology used throughout the industry to equip and connect them for the next steps in their careers The program39s focus areas include positioning for success resume building personal branding mock interviews multicultural marketing AdTech fundamentals media strategy digital product management and leadership developmentThe Emerging Leaders Fellowship Program is the latest in the Ad Council39s ongoing commitment to diversity equity and inclusion DEI under the leadership of JamesDeCruise The organization39s other current work in the DEI and racial justice space includes awardwinning nationwide public service campaigns quotLove Has No Labelsquot designed to erode bias and promote acts of inclusion across all discriminated classes the recently launched quotTear the Paper Ceilingquot campaign that encourages businesses and organizations to remove barriers blocking millions of workers amp8211 mostly Black Indigenous and People of Color BIPOC from upward mobility in the workplace as well as additional campaign efforts in partnership with Black Lives Matter and Color of Change Internally the nonprofit has built frameworks and growth paths to ensure success of BIPOC staff and reinforces a framework of meaningful dialogue around the issue through a program with Courageous ConversationsTo learn more about the Ad Council39s Emerging Leaders Fellowship Program please visit wwwAdCouncilorgThe Ad CouncilThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history Friends Don39t Let Friends Drive DrunkSmokey Bear Love Has No Labels The Ad Council39s innovative social impact campaigns raise awareness inspire action and save lives To learn more visit AdCouncilorg follow the Ad Council39s communities onamp160Facebook and Twitter and view the creative on YouTubeClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

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Ad Council Launches Inaugural Career Accelerator Program in Partnership with HBCUs

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