SMI’s recently released April data echoes the feedback we are consistently hearing from media owners and commentators, which is that traditional media remains very much under pressure as advertisers continue to favor digital media and move a larger portion of their budgets into the sector.
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James is the global CEO of Standard Media Index (SMI). He has been with SMI since 2011 when he first joined as Chief Commercial Officer, taking over the CEO role in 2016. SMI is the leading global provider of real-time advertising spend sourced directly from… read more