SMI’s recently released April data echoes the feedback we are consistently hearing from media owners and commentators, which is that traditional media remains very much under pressure as advertisers continue to favor digital media and move a larger portion of their budgets into the sector.
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James Fennessy is CEO at Standard Media Index, the leading global provider of real-time advertising spend sourced directly from the booking systems of the world’s largest media buying agencies. SMI delivers the only clear picture of how ad dollars are … read more
