A sales organization and every executive should recognize trust as the first step towards personal and professional growth and success. In The Myers Report Survey of Advertiser & Agency Executives, Trust and Reliability is ranked as the most valued attribute according to 700 advertiser and agency influencers who responded to the 2021 survey. Two-thirds (67.6%) of the respondents measuring 10 attributes provided by media sales organizations ranked Trust and Reliability as the most important attribute when in a business relationship. Other attributes that closely followed are Providing a Brand Safe Environment andRelevant Content and Programming.Cost Efficiency, Data Privacy CompliantandRelevant Targeted Reachalso generated positive importance ratings. But Trust and Reliability is the No. 1 attribute according to media buying influencers -- and with good reason.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.