While today's media consumers have a greater choice of content through ad-free or ad-blocked environments, the belief that ad-supported media is on the decline is just not true, according to Peter Katsingris (pictured above), Senior Vice President, Audience Insights, Nielsen. He noted that despite the changes in content availability through increased platform and device options "over the last 15 years, ad-supported media is still far more dominant and successful than perception may indicate."
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