Ad Week 2017: Driverless Cars and the Battle for the Living Room

The first of Cole39s predictions was that we are quickly going to get addicted to driverless cars the ability to get where we are going without having to worry will be a siren song we will not be able to resistamp160 Cars will appear take us where we are going and then disappear until we need them again We39ll have our choice of the kind of car that picks us up the driverless equivalent of say a Corolla a Camry a Highlander or a Lexus to keep it all in one automobile familyNot so long ago Ford summarily dismissed its CEO Mark Fields and replaced him with Jim Hackett previously head of its driverless car initiativeamp160 Ford is now a mobility company not a car companyamp160 We are going through a revolution akin to the one that began when Henry Ford put his Model T into production and horses surrendered the road to the horseless carriageCole envisions a world in which we39ll call a driverless car outfitted like a hotel room to take us from LA to San Francisco or from New York to DC timing its arrival to our needs stopping only when passengers need a bio breakamp160 Cars have always been home to sexual encounters soon to be easier than ever in bed equipped vehiclesamp160 Going from New York to a meeting in New Jerseyamp160 You can have a meeting while going to the meeting in a driverless carTo take this even further in a world where Uber has become a verb perhaps we39ll have an Airbnb model for carsThe Center for the Digital Future has been studying models for the economics of this and believes we will have quotcar accountsquot with quotcar creditsquot and that we39ll spend 600 to 700 a month on those creditsamp160 That39s not much different from what I spend right nowInsurance companies will be losers because there will be less need for auto insuranceamp160 Personal injury lawyers will be losers with fewer ambulances to chaseamp160 Cities will be losers because there will be no need for parking meters and no fines to pay when we haven39t fed the metersamp160 Police departments won39t be writing speeding ticketsAmong the winners will be travelers who will move without stress and strain and the thousands of people whose lives will be saved as driverless cars quottalkquot to each other on roads keeping away from each other as they zoom alongCole predicts places where we will go to get used to driverless cars riding around until we get comfortable with the thought of AI taking us from place A to place BWith all the hacking being talked about lately it39s trueamp160 Driverless cars can and probably will be hackedamp160 That39s scary and what39s even scarier says Cole is that our cars today loaded with a plethora of computers can also be hackedNot surprisingly Amazon is all over driverless cars as are all the car companies even though they will see production likely slip from today39s 19 million cars to tomorrow39s predicted 7 million vehiclesThree percent of the US population works in the driving industry taxi drivers Uber and Lyft drivers longhaul truck drivers etcamp160 Once we are driverless a thing that will happen quickly with Cole estimating it taking hold in five or six years and being fully accomplished in twenty that three percent will be work displacedamp160 That is only a small shudder amid the seismic changes that are going to be shaking up all layers of society amid the rise of the robotsamp160 Twenty percent of legal work is handled already by AIamp160 School bus drivers will become full time monitors because they won39t need to driveamp160 Cashiers will continue to find themselves displaced something that started with the implementation of self checkout machines at storesDriverless cars are harbingers of the massive change marching into our worldamp160 There will be massive work displacement that may not be solved as readily as was the transition from horses to the horseless carriageamp160 We will have massive amounts of people not working or working less and the question of their economic wellbeing must be solvedamp160 This is the greatest concern and greatest societal challenge that Cole sees with the upcoming AI transition which includes driverless carsOur definition of ourselves is often married to what we do and we need to retrain ourselves as to what to value and how to value ourselvesamp160 quotTechnology is changing usquot says Coleamp160 quotWe39re also changing technologyquotGetting back to the headline at the top what do driverless cars have to do with the battle for the living roomamp160 What do you think we39ll be doing as we39re moving from point A to point Bamp160 Consuming mediaamp160 Before long the driverless car will be the second most important media spaceClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Ad Week 2017: Driverless Cars and the Battle for the Living Room

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Mathew Tombers

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Ad Week 2017: Driverless Cars and the Battle for the Living Room

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