AdDaptive Named “Best Account Based Marketing Company” in 8th Annual MarTech Breakthrough Awards Program

AdDaptive helps brands and agencies unify offline and online data to reach highvalue buyers across display native video CTV and streaming audio AdDaptive leverages breakthrough AI and machine learning along with human expertise working with marketers that stay involved in the process AI embedded in the platform streamlines operations and powers AdDaptiveamp8217s ABM solutions for greater efficiency and impactful campaignsThe company39s AdDaptive Insights solution informs datadriven decisions for B2B advertising campaigns to drive better outcomes with multipoint cookieless attribution Enhanced capabilities powered by AI enable dynamic creative delivery and multilevel sequence management Additionally seamless data onboarding integrates CRM data buying intent signals and validated offline business data for a holistic view of target accounts Automated Audiences enhance targeting by creating smart dynamically updated segmentsWe believe that offline data offers a more effective foundation for campaign targeting than thirdparty cookies Harnessing offline data enables detailed campaignlevel reporting down to company names sales volumes and conversions without extra SaaS fees or guessworkamp8221 said Kevin Oamp8217Malley cofounder and CEO of AdDaptive Intelligence amp8220Weamp8217re pleased to accept this award from MarTech Breakthrough and remain a trusted partner helping brands and agencies maximize their digital advertising success through a multichannel approach and intelligent targeting that brings them meaningfully closer to their intended audiencequotThe MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators leaders and visionaries in the global marketing sales and advertising technology industries From marketing automation and customer experience to AdTech SalesTech performance marketing RevOps analytics content marketing and beyond for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum The 2025 program attracted thousands of nominations from companies across more than 15 countries highlighting the global momentum and innovation driving this rapidly evolving industryamp8220AdDaptive is closing the gap in ABM by delivering a true endtoend clientdirect solution The industry is scrambling to adapt to privacy shifts and inhousing trends Cookiebased targeting lacks transparency because it canamp8217t match the granularity of offline data Most ABMs struggle for accuracy by only using browsing behavior often placing people in incorrect categoriesamp8221 said Steve Johansson Managing Director at MarTech Breakthrough amp8220AdDaptive blends AIpowered insights with human strategy creative thinking and fullfunnel execution leading the shift toward flexible performancedriven ABM and transparent partnershipbased approaches Congratulations on being our pick for amp8216Best Account Based Marketing Companyamp8217amp8221AdDaptive powers campaigns for 40 of the Fortune 100 with more than 5000 campaigns executed each quarter for agencies brands and publishersPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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AdDaptive Named “Best Account Based Marketing Company” in 8th Annual MarTech Breakthrough Awards Program

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AdDaptive Named “Best Account Based Marketing Company” in 8th Annual MarTech Breakthrough Awards Program

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