Television may be described as a "lean back" medium, but the media industry audience at the VAB's Impact conference last week was definitely "lean in."Along with the appeal of pedigreed panelists — such as Jon Steinlauf, chief U.S advertising sales officer for Discovery Inc., and Xandr chief revenue officer Jason Brown — panel topics were curated to drive interest: maximizing client business results, attribution challenges, "streaming wars," and DTC strategies. The through lines for the day? That the video industry has to join forces in common terminology and measurement, as well as in finding a balance between data and creative.
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