This week, while the rest of the industry was in post-Super Bowl creative ad fever, Wavemaker, the GroupM media agency announced a breakthrough. They've used artificial intelligence (big tick) to build a tool (called Maximize, obviously) that can analyze gazillions of media plan options in a nanosecond. (I may have got those numbers wrong.)
Ads or Algorithms?
![Ads or Algorithms?](/media/articles/digital-cyber-circuit-head-3d_GJ71vuOO_2.jpg.550x380_q85_box-22%2C0%2C616%2C412_crop.jpg.webp)