This week, while the rest of the industry was in post-Super Bowl creative ad fever, Wavemaker, the GroupM media agency announced a breakthrough. They've used artificial intelligence (big tick) to build a tool (called Maximize, obviously) that can analyze gazillions of media plan options in a nanosecond. (I may have got those numbers wrong.)
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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more