Advertisers and Agency Rate TV Sales Organizations: Report Issued This Week

Later this week you will receive the full 2011 Myers Report Survey of Advertising Executives on National TV Sales Organization Performance This 26th annual Myers Report provides indepth details on the perceptions of 250 national TV advertising decisionmakers from agencies and advertisers toward 48 network syndication and cinema advertising sales organizations A separate detailed report on syndication and cinema will be issued next week The reports will be delivered in PDF format via email selected individuals will receive full color printed versions of the nearly 200page reportThe report is available exclusively to corporate subscribers of Jack Myers Media Business Report and may not be shared or redistributed except to qualified subscribers within your organizationThe report enables sales organization managers senior corporate executives network promotion executives agency media buyers and planners investment analysts and chief marketing officers of leading national advertisers to conduct evaluations based on their unique needs and interests Sections include Detailed Individual Sales Organization Ratings Rankings by Sales Organization Category Broadcast Networks News Sports Weather Cable Networks General Entertainment Cable Networks Total 48 Sales Organizations Rankings By National Quartile Competitive Sets based on percentage of respondents who selfidentify as quotfamiliar withquot each organization Primary Tier Sales Organizations Second Quartile Sales Organizations Third Quartile 39Influential39 Sales Organizations Fourth Quartile Sales Organizations All subscribers will receive data tabulations and analyses for the total base of respondents and for four additional respondent groupsamp183 Media Agency TV Buyers Planners ampamp Executives 63 of total respondents Respondents in the Business for 17 Years 49 of respondents Respondents in the Business for 8 Years 51 of respondents New York City Based Respondents 60 of respondentsAs you review the results of the survey it is important to note the differences in perception among the various respondent groups The shifts in ratings and rankings especially comparing younger vs older respondents is especially relevant and noteworthy A future report will focus on these differences Respondents who identify themselves as quotfamiliar with each sales organizationquot were asked to identify that organization as a market leader market achiever market average market laggard or market loser in five categories of performanceamp183 Quality Sales Team and Customer Serviceamp183 Value for the Investmentamp183 MultiPlatform Brand Extensions ampamp Integrationamp183 Effective Upfront ampamp Sales Presentationsamp183 Relevant Research Support ampamp InsightsEnterprise Subscribers to Jack Myers Media Business Report Enterprise will have access to data and analyses from supplemental respondent groups These available reports include Advertiser ClientFull Service Agency Executives Gender Male 43 vs Female 57 Respondents Specific Market Areas Respondent39s Demographic Targets includes duplicates Adults 1849 46 Male 1849 28 Female 1849 31 Adults 2554 55 Male 2554 27 Female 2554 40 Adults 55 14 Affluent 20 AfricanAmerican 14 Hispanic 15 Contact me at jmjackmyerscom for details on Enterprise Subscriptions and with any questions on this new report Future surveys are planned on leading digital sales organizations digital outofhome sales organizations and print sales organizationsYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Advertisers and Agency Rate TV Sales Organizations: Report Issued This Week

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Maryann Teller

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CLICK TO DOWNLOAD THE MYERS REPORT RESEARCH & WHITEPAPERS

Advertisers and Agency Rate TV Sales Organizations: Report Issued This Week

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Maryann Teller

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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