Advertisers are About to Be Anointed (If They Don’t Screw It Up)

Georgia CocaCola and Delta move a bit slowly but establish their support for maximum citizen universal voter rightsMichigan Ford and GM move faster than that Wannabe prediction mavens look for that second tap Is it higher on the curveAIs do this kind of stuff all the time Even the AI in our cerebellumHere we have two groups of individuals in power Politicians and business leadersamp160How do they differ in their comprehension of realityPoliticians as has been recently revealed with shocking revelation impact may be living in a dream world Not all of them thank God But an alarmingly high percentage of them havenamp8217t got the slightest idea of what they can get away with and they perceive that bar is a few lightyears higher than it really is Their audacity is frightening because it crosses the scientific line between neurosis and psychosisBy comparison although they may have amazing egos and transcendental greed in some cases and perhaps too little eye for the detail within their organizational functions business leaders are firmly grounded in the real world of dollars centsamp160and personal successWhich would we rather have in charge if that were to be the real world choice Which it isnamp8217t long range but that choice is a near term imperative for the people to decide uponI choose the business leaders They need us we want their products and services They are in the main not nuts We can work a deal with them We can be happy with that deal and so can they beThey donamp8217t mind competing with each other over us and now that we have the internet we are having an effect like the unions have on limiting individual greed in a natural wayWe tweet or whatever and if what we say resonates with a general feeling millions amplify that collective fact to those in power all of whom have deployed listening postsOver the next few months I predict that advertisers rise to the occasion to protect the people who buy their products upon whom their livelihood depend as individuals themselvesThere will be a significant number of exceptions to my prediction As Jack Myers pointed out to me after reading an earlier version of this post some advertisers have supported amp8220far right propagandistic mediaamp8221 and at least at first those same advertisers are likely to hold back from protecting people from reduction of voting rights Hopefully when they see how other advertisers are benefitting and how conspicuous they have become some may change coloration authentically or otherwise Jack comments heamp8217d amp8220like to see them support Blackowned media as generouslyamp8221This will include a meaningful shift in advertising Advertisers will confide in people through advertising in an authentic human way for almost the first time in history and never in such a massive way before They will promise to help us all through these dark times and back into the best times that have ever existedAdvertisers at that time in history will move to a higher level of historic significance as a class They will be propelled into being a fourth wing of USamp160government Executive Legislative Judiciary and Kingmakers Letamp8217s face it Corporate contributions are like kingmakers concentrated power for helping one candidate or another So far they have to make a metaphor been victims of taxation ie political contributions not actual taxes without representation ironic because given the loopholes most of these big corporations are not paying any taxes those loopholes need to be legislated away asap They give the money that gets the individuals into power but then are told to shut up and stay on the sidelinesThis is the cosmic moment in which they wake up Not so much because of inspiration but because events force their hands If they donamp8217t protect their customers now wonamp8217t competitors step in and steal those customers by being the people to protect themIt is inconceivable that zero advertisers take this course That means there is zero probability that the competitors of those first movers will not also take that course whether fast followers or kicking and screamingUnless there is greater somnolence at the switch than this pessimistic optimist gauges this is 2021Enjoy it Donamp8217t be second in your verticalClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160

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Advertisers are About to Be Anointed (If They Don’t Screw It Up)

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Bill Harvey

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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