Audience measurement by media channel is both essential and far too often ignored as a topic by many of those in agencies and ad sales organizations. It seems that they spend much of their time polishing social media personas, rather than focusing on metrics.
Advertisers Finally Get Involved in Shaping Audience Measurement
![Advertisers Finally Get Involved in Shaping Audience Measurement](/media/articles/magnifying_glass_on_financial_data-Bigstock_Uqd1zJJ.jpg.550x380_q85_box-56%2C0%2C2744%2C1867_crop.jpg.webp)