Among 71 websites rated by advertising executives for "Premium Content Value," Hulu, NYTimes.com, VEVO, ESPN.com, WSJ.com and IGN Entertainment receive the highest performance scores, with more than three-quarters of respondents rating each as a market "leader" or "achiever" (4/5 on a 5-point scale). Hulu receives highest honors for premium content value from 88% of all those respondents with whom the video site does business. Closely following the top five performers, rated as market leaders/achievers by more than 60% of respondents, were Pandora, CNET, Condé Nast Digital, ABC.com, CNNMoney.com, Turner/SI.com, CNN Digital, People.com, CBS Interactive, NBC-TV and MarthaStewart.com. The rankings are tabulated from the new Myers Survey of Advertising Executives on Online Media Value & Sales Organization Performance, which evaluated 80 online organizations in five performance categories. The full reports, which include details on 80 online organizations, are available to Jack Myers Media Business Report subscribers at www.jackmyers.com

Of the 71 sites qualifying for the Premium Content Report, 36 were rated positively by more than 50% of their advertiser and agency clients for providing valued premium content. Listed below are the top 25 sites as rated by total respondents (including advertisers) digital agency executives, and full-service media agency executives. The full report, with extensive additional details and ranking data, including detailed methodology, is being forwarded to all Jack Myers Media Business Report subscribers in PDF format. Please watch for it in your in-box or download it at www.jackmyers.com (password required – for access information contact maryann@jackmyers.com ).

JACK MYERS SURVEY OF ADVERTISING EXECUTIVES 2011

MARKET LEADERS AND MARKET ACHIEVERS AMONG 71 ONLINE SALES ORGANIZATIONS

(Based on percent of qualified respondents rating each organization 4/5 on a 5 point scale)

Leading Online Sales Organizations

"Premium Content Value"

(71 Total Organizations Evaluated – respondent base varies by organization)

Six Competitive Set Ranking Reports and individual organization ratings data are being released to subscribers via e-mail and are available at www.jackmyers.com

ONLINE ORGANIZATIONS (71 total organizations ranked)
Ranking - Premium Content Value
Rank Total Respondents
1 Hulu.com 
2 NYTimes.com 
3 VEVO 
4 ESPN.com 
5 WSJ.com 
6 IGN Entertainment 
7 Pandora 
8 CNET 
9 Conde Nast Digital (Condenet)  
10 ABC.com 
11 CNNMoney.com 
12 Turner/SI.com 
13 CNN Digital 
14 People.com 
15 CBS Interactive 
16 NBC-TV (NBC.com, Bravo, USA, Syfy, Telemundo)   
17 MarthaStewart.com 
18 Forbes.com 
19 Nickelodeon Online Sales 
20 Hearst Magazines Interactive 
21 WebMD 
22T Disney Interactive Media Group 
22T Weather.com 
24 Scripps Interactive 
25 Discovery Digital Media Sales 
Rank Digital Agency Buyer/Planner/Executive
1 Discovery Digital Media Sales 
2 Hulu.com 
3 IGN Entertainment 
4 VEVO 
5 ESPN.com 
6 NYTimes.com 
7 Pandora 
8T CNET 
8T Scripps Interactive 
10 NBC-TV (NBC.com, Bravo, USA, Syfy, Telemundo)   
11 WSJ.com 
12 ABC.com 
13 CBS Interactive 
14 Conde Nast Digital (Condenet)  
15 CNNMoney.com 
16 Turner/SI.com 
17 CNN Digital 
18 MTV Digital Media 
19T Forbes.com 
19T Nickelodeon Online Sales 
21 WebMD 
22 Hearst Magazines Interactive 
23T Washington Post Digital 
23T NBC Universal Entertainment (Fandango, DailyCandy, Swirl, Television Without Pity)   
25 Disney Interactive Media Group 
Rank Full Service Advertising/TV Agency
1 NYTimes.com 
2 WSJ.com 
3 Hulu.com 
4 ESPN.com 
5 MarthaStewart.com 
6 People.com 
7 Conde Nast Digital (Condenet)  
8 ABC.com 
9 Pandora 
10 CNNMoney.com 
11T CNET 
11T Turner/SI.com 
13 AOL 
14 CNN Digital 
15T CBSNews.com 
15T Undertone Networks / Jambo 
17 Weather.com 
18 NBC-TV (NBC.com, Bravo, USA, Syfy, Telemundo)   
19 CBS Interactive 
20 Google 
21T Forbes.com 
21T WebMD 
21T YouTube 
21T Tremor Video
25 Yahoo! 
   

Source: Jack Myers 2011 Survey of Online Media Value & Sales Organization Performance. Detailed data and methodology are available at www.jackmyers.com. Subscriber Password required; for password information contact maryann@jackmyers.com (T) = tie. Detailed methodology is provided with full report data.

You are receiving this e-mail as a corporate subscriber to Jack Myers Media Business Report. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a subscriber you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com