Advertisers Name Top 25 Websites for Premium Content Value

Among 71 websites rated by advertising executives for quotPremium Content Valuequot Hulu NYTimescom VEVO ESPNcom WSJcom and IGN Entertainment receive the highest performance scores with more than threequarters of respondents rating each as a market quotleaderquot or quotachieverquot 45 on a 5point scale Hulu receives highest honors for premium content value from 88 of all those respondents with whom the video site does business Closely following the top five performers rated as market leadersachievers by more than 60 of respondents were Pandora CNET Condamp233 Nast Digital ABCcom CNNMoneycom TurnerSIcom CNN Digital Peoplecom CBS Interactive NBCTV and MarthaStewartcom The rankings are tabulated from the new Myers Survey of Advertising Executives on Online Media Value ampamp Sales Organization Performance which evaluated 80 online organizations in five performance categories The full reports which include details on 80 online organizations are available to Jack Myers Media Business Report subscribers at wwwjackmyerscomOf the 71 sites qualifying for the Premium Content Report 36 were rated positively by more than 50 of their advertiser and agency clients for providing valued premium content Listed below are the top 25 sites as rated by total respondents including advertisers digital agency executives and fullservice media agency executives The full report with extensive additional details and ranking data including detailed methodology is being forwarded to all Jack Myers Media Business Report subscribers in PDF format Please watch for it in your inbox or download it at wwwjackmyerscom password required amp8211 for access information contact maryannjackmyerscom JACK MYERS SURVEY OF ADVERTISING EXECUTIVES 2011MARKET LEADERS AND MARKET ACHIEVERS AMONG 71 ONLINE SALES ORGANIZATIONSBased on percent of qualified respondents rating each organization 45 on a 5 point scaleLeading Online Sales OrganizationsquotPremium Content Valuequot71 Total Organizations Evaluated amp8211 respondent base varies by organizationSix Competitive Set Ranking Reports and individual organization ratings data are being released to subscribers via email and are available at wwwjackmyerscom ONLINE ORGANIZATIONS 71 total organizations ranked Ranking Premium Content Value Rank Total Respondents 1 Hulucomamp160 2 NYTimescomamp160 3 VEVOamp160 4 ESPNcomamp160 5 WSJcomamp160 6 IGN Entertainmentamp160 7 Pandoraamp160 8 CNETamp160 9 Conde Nast Digital Condenetamp160amp160 10 ABCcomamp160 11 CNNMoneycomamp160 12 TurnerSIcomamp160 13 CNN Digitalamp160 14 Peoplecomamp160 15 CBS Interactiveamp160 16 NBCTV NBCcom Bravo USA Syfy Telemundoamp160amp160amp160 17 MarthaStewartcomamp160 18 Forbescomamp160 19 Nickelodeon Online Salesamp160 20 Hearst Magazines Interactiveamp160 21 WebMDamp160 22T Disney Interactive Media Groupamp160 22T Weathercomamp160 24 Scripps Interactiveamp160 25 Discovery Digital Media Salesamp160 Rank Digital Agency BuyerPlannerExecutive 1 Discovery Digital Media Salesamp160 2 Hulucomamp160 3 IGN Entertainmentamp160 4 VEVOamp160 5 ESPNcomamp160 6 NYTimescomamp160 7 Pandoraamp160 8T CNETamp160 8T Scripps Interactiveamp160 10 NBCTV NBCcom Bravo USA Syfy Telemundoamp160amp160amp160 11 WSJcomamp160 12 ABCcomamp160 13 CBS Interactiveamp160 14 Conde Nast Digital Condenetamp160amp160 15 CNNMoneycomamp160 16 TurnerSIcomamp160 17 CNN Digitalamp160 18 MTV Digital Mediaamp160 19T Forbescomamp160 19T Nickelodeon Online Salesamp160 21 WebMDamp160 22 Hearst Magazines Interactiveamp160 23T Washington Post Digitalamp160 23T NBC Universal Entertainment Fandango DailyCandy Swirl Television Without Pityamp160amp160amp160 25 Disney Interactive Media Groupamp160 Rank Full Service AdvertisingTV Agency 1 NYTimescomamp160 2 WSJcomamp160 3 Hulucomamp160 4 ESPNcomamp160 5 MarthaStewartcomamp160 6 Peoplecomamp160 7 Conde Nast Digital Condenetamp160amp160 8 ABCcomamp160 9 Pandoraamp160 10 CNNMoneycomamp160 11T CNETamp160 11T TurnerSIcomamp160 13 AOLamp160 14 CNN Digitalamp160 15T CBSNewscomamp160 15T Undertone Networks Jamboamp160 17 Weathercomamp160 18 NBCTV NBCcom Bravo USA Syfy Telemundoamp160amp160amp160 19 CBS Interactiveamp160 20 Googleamp160 21T Forbescomamp160 21T WebMDamp160 21T YouTubeamp160 21T Tremor Video 25 Yahooamp160 amp160 amp160 Source Jack Myers 2011 Survey of Online Media Value ampamp Sales Organization Performance Detailed data and methodology are available at wwwjackmyerscom Subscriber Password required for password information contact maryannjackmyerscom T tie Detailed methodology is provided with full report dataYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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