Advertisers Rate Their Most Valuable Entertainment TV Networks

MyersBizNet asked 300 advertiser and agency decision makers to rate 35 specialty entertainment cable networks and eight broadcast networks based on quotValue for the Investmentquot The top 20 network sales organizations are ranked below While the definition of value may vary by respondent agency and client the ability of a media company to deliver value whatever its definition is a critical element of the media selection process The rankings below are based on the percentage of respondents who have relationships with each network who rate each network 45 on a five point scale The full MyersBizNet Member39sOnly survey results include ratings and rankings among specific respondent groups including clients digital video buyersplanners TV buyers regional groups demo and business category focus and more A separate report is available on broadcast network value and a future study will be issued on news sports and information networks Similar reports on digital media are available to MyersBizNet members Categories evaluated and rated by respondents are Quality Sales Team and Customer Service Effective Upfront Presentations ampamp Negotiations Marketing ampamp Promotion Integration Opportunities MultiPlatform Digital Extensions Relevant Research Support ampamp Intelligence Among broadcast networks CBSTV ranked first for value followed by Telemundo ION and Univision ABCTV ranked first in the combined and averaged positive ratings of all six categories Details on overall performance of specialty entertainment cable networks are available here2014 Advertiser ampamp Agency Media Satisfaction SurveySpecialty Entertainment TV NetworksVALUE FOR THE INVESTMENTamp160amp160amp160TOP 20 Specialty Entertainment Cable Sales Organizations among 35 specialty entertainment networks measured and reportedRankamp160Network Organization rating 45 5 pt scale1History642tAMCWeIFC622tTurner Young Adults Adult SwimCartoon622tFX625Turner Entertainment Sales TBSTNT606ABC Family577tDiscovery Channel567tID Investigation Discovery569AampampE5310Scripps HGTV ampamp DIY5111BBC America4912tViacom Media networks Comedy Spike CMT TVLand4612tNatGeo4614USA4515Viacom Media Networks Kids and Family4316Scripps Food Network and Cooking Channel4217tHallmark Channel4117tViacom Media Networks Music ampamp Logo Group4119tScripps Travel Channel ampamp GAC4019tSyFy40Average 45 rating among Top 20 networks4880Average 45 rating among 35 networks3730Average 45 rating among 20 networks foramp160amp160Quality Sales Team ampamp Customer Service6000amp160Effective Upfront Presentations ampamp Negotiations5200amp160Value for the Investment4880amp160Marketing ampamp Promotion Integrationamp1604960amp160MultiPlatform Digital Extensions4240amp160Relevant Research Support ampamp Intelligence4210amp160amp160amp160Source 2014 MyersBizNet Advertiser ampamp Agency Media Satisfaction Survey on Specialty TV Networks Field Work conducted November 2013 291 respondents Rankings based on percent of respondents familiar with each organization rating that organization 45 on a 5 point scale Categories measured include Quality Sales Team and Customer Service Effective Upfront Presentations ampamp Negotiations Value for the Investment Marketing ampamp Promotion Integration Opportunities MultiPlatform Digital Extensions Relevant Research Support ampamp Intelligence Data may not be reproduced without written permission except for use by MyersBizNet Premium and Platinum Members Full methodology and questionnaire available to MyersBizNet members If you are receiving this report you are a registered member to MyersBizNet or are receiving it as part of a registered corporate membership As a member Jack responds personally to your emails requests and comments He is available to speak at your company events In addition to Jack Myers Media Business Reports your membership underwrites MediaBizBloggerscom Women in Media Mentoring Initiative Jack Myers Wall St Report Jack Myers Video Media Report plus our exclusive industry economic forecasts trend forecasts and corporate performance research Redistribution in any form except among approved individuals within your company is prohibited As a member you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Advertisers Rate Their Most Valuable Entertainment TV Networks

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Advertisers Rate Their Most Valuable Entertainment TV Networks

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