On February 6, 2020, the Coalition for Innovative Media Measurement (CIMM), led by Jane Clarke and now part of the Advertising Research Foundation (ARF), held its Ninth Annual Cross-Platform Measurement and Data Summit. The event — attended by numerous agencies, major networks, and research companies — featured panelists from P&G, Mastercard, and Unilever, as well as Google and Facebook.
Advertisers Take Responsibility for Fixing Cross-Platform Measurement and the Consumer Ad Experience
![Advertisers Take Responsibility for Fixing Cross-Platform Measurement and the Consumer Ad Experience](/media/articles/data-word-cloud_GkEW1LvO__graphic_stock_5vBw8hH.jpg.550x380_q85_box-92%2C0%2C4508%2C3067_crop.jpg.webp)