As I've previously reported, advertisers have stepped up and defined their cross-platform measurement needs and stated their intention to take the steps necessary to make their desired end state a reality.
Making the Case (Again) for Anonymous Universal IDs, aka AUIDs and AUHIDs
![Making the Case (Again) for Anonymous Universal IDs, aka AUIDs and AUHIDs](/media/articles/Stranger.jpg.550x380_q85_box-69%2C0%2C3387%2C2304_crop.jpg.webp)