Advertising Value and Attributes of 20 Cable News and Sports Network Organizations - By Jack Myers

The 2009 Myers Survey of Advertising Executives on Cable TV News and Sports Network Value and Sales Organization Performance is now available for download exclusively to Jack Myers Media Business Report subscribers at httpswwwmyersreportcomdetailsaspreport130 The full Myers survey based on a poll of 140 advertiser and agency executives includes details on the attributes of 20 news sports and information networks Attributes include Value for the Investment Quality Sales Organization High Quality Content Effective and Relevant Sales Presentations Innovative and NonTraditional Sales Efforts Relevant Research Insights Online Mobile MultiPlatform Opportunities Good Administrative Support Services Expensive Media Costs and Efficient Media CostsESPN is by far the market leader in delivering a high quality content environment for advertisers among all cable news and sports networks espn2 CNN CNBC Bloomberg TV and Turner Sports round out the top six networks for quality of contentFox News leads in Value for the Investment followed by CNN ESPN CNBC and MSNBCESPN CNN Turner Sports and Fox News lead for Quality Sales OrganizationTennis Channel SportsNet NY YES CBS College Sports Speed TV Golf Channel and NFL Network significantly underperform in providing advertisers with Effective and Relevant Sales PresentationsWeather Channel ESPN CNN and Speed TV are considered market leaders among news and sports networks for Innovative and NonTraditional Sales EffortsCNBC CNN and Weather Channel lead in providing Relevant Research InsightsAs previously reported on January 18th ESPN Weather and CNN are market leaders for multiplatform offeringsThe more targeted news and sports networks need to significantly enhance their Administrative SupportESPN CNN Turner Sports CNBC and Golf Channel are considered to be comparatively expensive ad buys while TV Guide Fox News Versus espn2 Weather Channel and Fox Cable Sports are comparatively cost efficientSubscription information can be found at wwwmyersreportcomCorporate Subscribers please click on the link to log in and read this complete commentary amp160 httpwwwjackmyerscomcommentarymediabusinessreport82408372htmlSource Jack Myers Media Business Report 2009 Survey included 20 national TV news sports and information network organizations Index is based on 100median point of 20 networks determined by the number of respondents associating each individual attribute with each network organization Survey conducted online among prequalified advertiser and agency executives with daytoday responsibility for buying planning andor approving national television media buys Prior surveys included 56 general entertainment TV networks and future surveys will include online publishers outofhome and print media All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report wwwjackmyerscom

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Advertising Value and Attributes of 20 Cable News and Sports Network Organizations - By Jack Myers

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