The craft of advertising faces a crisis. And without the craft the business per se is in trouble, adrift in a sea of creative and media sameness without verifiable, solid data to cling on to.
Advertising: Who Cares?
![Advertising: Who Cares?](/media/articles/TheCogBlog_logo_wide_RsFmUXg.png.550x380_q85_box-0%2C27%2C1562%2C1111_crop.png.webp)
The craft of advertising faces a crisis. And without the craft the business per se is in trouble, adrift in a sea of creative and media sameness without verifiable, solid data to cling on to.
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