Menu
MediaVillage logo
Sign In Sign Up
Sign In Sign Up
Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

ANA InSites logo
ANA InSites logo

A+E Networks, dentsu Reimagine Ad Buying

  • # A&E Networks

  • # brand

  • # consumer

A+E Networks, dentsu Reimagine Ad Buying

Author

Alli Romano photo

Alli Romano

Publish date

Channel

ANA InSites

Archived in

A+E Networks InSites Dentsu InSites

Disruption is uncomfortable, but it can be good for business. At the recent 2021 ANA Media Conference, leaders from media, agencies and brands emphasized the need to set aside outdated ad buying standards, like age and gender, in favor of more holistic audience targeting and data-driven strategies. Two companies in particular, A+E Networks and agency holding company dentsu, stood out among the crowd with their innovative solutions to target audience reach as well as gain effective ROI for their clients ad campaigns. While there's no full industry consensus on these proposed methods, there is growing agreement that the current system needs an overhaul.

Page  of  Prev Next

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Alli Romano photo

Alli Romano

Alli Romano is a media pro who has covered digital media, radio, and broadcast and cable TV in her MediaVillage column, "Alli on Audio," as well as for numerous industry publications, including Inside Radio, Broadcasting & Cable, TVNewscheck.co… read more

Stay in the know with more from MediaVillage

  • Paolo Provinciali of Anheuser-Busch Talks about Buying Options, TV Metrics and Privacy
  • Visa's Simona Rabsatt Butler on Supplier Diversity
  • Rocket Mortgage’s CMO Will Discuss Super Bowl Ad Strategy at ANA Influencer Conference
  • AutoNation's Meghan Haslemann on How to Provide a More Meaningful Customer Experience and More
  • Marketing to Baby Boomers in Their Third Act of Life
  • Thrillionaires, Coolionaires, Realionaires, Wellionaires and Willionaires: Defining the Longevity Economy

TAGS:

  • # audience

  • # advertising person

  • # political campaign

  • # Dentsu

  • # gender

  • # marketer

  • # targeted advertising

  • # advertising

  • # reality

  • # sales

  • # customer

  • # television

  • # video

  • # reach

  • # product

  • # Anheuser-Busch

  • # advertising agency

  • # investment

  • # technology company

  • # marketing

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
  • Advancing Diversity
  • Knowledge Exchange
  • Thought Leaders
  • Myers Reports
  • About Us
  • About MediaVillage
  • MediaVillage Membership/Sponsorship Package
  • Self Publishing Manual
  • 2023 Events Calendar
  • 2023 Upfronts and NewFronts Calendar
  • Membership Terms and Conditions
MediaVillage white logo
MyersBizNet, Inc.
Advancing Diversity / Knowledge Exchange / Thought Leaders / Myers Reports / About Us
Company
  • About Us
  • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2023 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Cookies

We use cookies and similar methods to recognize visitors and remember their preferences, understand the performance of our site, provide social media features, and serve more relevant content to you. By continuing to browse the website you consent to all cookies in accordance with our Privacy Policy.

I agree Read more
Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
Sign In Sign Up