When A+E Networks offers its appeal for more Upfront advertising dollars with a 30 minute virtual presentation on Wednesday, March 3, Ethan Heftman (pictured at top), A+E's senior vice president of ad sales, is confident it will be met with approval within the advertising community -- despite a wide assortment of new television competitors entering the marketplace this spring. "We see a tide that potentially raises all boats," he says. "There's a lot of demand out there for (audience) reach, and the best place to still aggregate reach is in linear (networks)."
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