In a media world that has historically (and misguidedly) placed its valuation on the younger age demographic, it is refreshing to see a new effort to correct for that inaccuracy by showing the value of all consumers, no matter their age. A+E Networks has embarked on an ambitious study on Total Audience 18+ that demonstrates the power of consumer spend across all age groups, particularly older adults.
"Really Talk to Me" -- A+E Networks Examines the Potential of Total Audience
