Branded content is like old-world matchmaking: It can take a lot of convincing and cajoling of two people and their families — but, if done right, it can yield a heartfelt and productive marriage. It's an intentional process. On the other hand, there's getting lovestruck in an instant. That's what happened when Bungalow Media + Entertainment and A+E Networks' HISTORY came together to produce The Lost Corvettes series, which premieres this fall. The pilot episode debuted on July 8 on HISTORY.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.