While auto marketing is quickly changing, TV and radio commercials still feel remarkably stale and undifferentiated…locked into 1980s paradigms. Ads shouting weekend and holiday...
Understanding why consumers purchase the cars they do is, to put it mildly, complex. For many of us, it is not easy to explain the process we ourselves went through last time w...
contributors
Gary J. Evans is a technologist, entrepreneur, and write...
Charlene Weisler is a media research executive with expe...
Sara Hasson is Senior Vice President of Automotive, in U...
