Audi will field a 60-second spot during Super Bowl LIII, and it's electrifying. The ad, that is. It celebrates Audi's electric future. The company says that by 2025, a third of its cars sold will be electrified (a category that includes hybrids).
Las Vegas -- As in most major cities, the taxis in Las Vegas are rolling billboards, with signs on the doors and huge lighted versions on the roof. And why not? Taxi fleet owners are looking to maximize their investment in the vehicles. Part of that is keeping them on the road as much as possible (compared to the five percent of the time the average private car is operating) and another is renting out mobile space for advertisers. Other forms of this include advertising on buses and the traveling billboards pulled by trucks around American roadways.
Las Vegas -- At CES, I sat down with Wonhong Cho (pictured above), Executive Vice President of Hyundai's customer and marketing division. Like most auto marketers, he's living in the present but planning for the future -- and the advent of shared vehicles, which he anticipates between 2030 and 2040.