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Agency Pitches Signal Trouble for Some, Change for All

Agency Pitches Signal Trouble for Some, Change for All

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Brian Jacobs

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The Cog Blog
1 19 23

It is often said that pitches are the lifeblood of the agency business.  Right now, there must be quite a few agencies who could do without all the excitement.  In media land the following are up for review: HM Government (currently with Aegis), Sky (MediaCom/WPP), Mars (shared between Starcom/Publicis, OMD/Omnicom and MediaCom/WPP), HSBC (Mindshare/WPP), Shell (MediaCom/WPP), McDonald's (shared between Starcom/Publicis and OMD/Omnicom), adidas (mainly with Aegis) and ASDA (Blue 449/Publicis).  No doubt I've missed some.

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1 19 23

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Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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