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Agency Pitches Signal Trouble for Some, Change for All

Author

Brian Jacobs

Publish date

February 01, 2018

Channel

The Cog Blog

It is often said that pitches are the lifeblood of the agency business. Right now, there must be quite a few agencies who could do without all the excitement. In media land the following are up for review: HM Government (currently with Aegis), Sky (MediaCom/WPP), Mars (shared between Starcom/Publicis, OMD/Omnicom and MediaCom/WPP), HSBC (Mindshare/WPP), Shell (MediaCom/WPP), McDonald's (shared between Starcom/Publicis and OMD/Omnicom), adidas (mainly with Aegis) and ASDA (Blue 449/Publicis). No doubt I've missed some.

Brian Jacobs

Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

Agency Pitches Signal Trouble for Some, Change for All

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Brian Jacobs