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Agency Pitches Signal Trouble for Some, Change for All

Agency Pitches Signal Trouble for Some, Change for All

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Brian Jacobs photo

Brian Jacobs

Publish date

February 01, 2018

Channel

The Cog Blog
1 19 23

It is often said that pitches are the lifeblood of the agency business.  Right now, there must be quite a few agencies who could do without all the excitement.  In media land the following are up for review: HM Government (currently with Aegis), Sky (MediaCom/WPP), Mars (shared between Starcom/Publicis, OMD/Omnicom and MediaCom/WPP), HSBC (Mindshare/WPP), Shell (MediaCom/WPP), McDonald's (shared between Starcom/Publicis and OMD/Omnicom), adidas (mainly with Aegis) and ASDA (Blue 449/Publicis).  No doubt I've missed some.

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Brian Jacobs spent more than 35 years in advertising, media, and research agencies, including spells at Leo Burnett (UK, EMEA, International media director), Carat International (managing director), Universal McCann (EMEA director) and Millward Brown (execut… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
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    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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