All the headlines tell us that consultancies are disrupting the traditional agency business. But unlike others Deloitte Digital, founded in 1999, is built on a solid foundation of creativity. Last year its creative arm Heat won the John Hancock creative business after three decades at Hill Holiday. With $4 billion in revenue, Ad Age ranks Deloitte Digital as one of the world’s top 10 agencies. At the helm of creativity and experience is Alicia Hatch, their rock star CMO. DPAA President and CEO Barry Frey recently caught up with Alicia for a brief interview and a look at her upcoming talk at the Video Everywhere Summit on October 30. (Frey also interviewed LUMA Partners CEO Terry Kawaja and author Ken Auletta, who will also speak at the summit.)
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