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Amazon Doubles Down on “The Boys” for Members of TCA

  • # Amazon

  • # media mix

  • # television

Amazon Doubles Down on “The Boys” for Members of TCA

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Ed Martin

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Ed Martin Report
3 6

Amazon Prime Video has had its share of noteworthy success in the comedy area, with three series – Transparent, The Marvelous Mrs. Maisel and Fleabag – dominating every award show in recent years.  Similar success in the hour drama format, though, has proven elusive, and as we know, in terms of series programming a premium cable network or streaming service really doesn’t click until it has one of those.  Think The Sopranos and Game of Thrones on HBO, Dexter and Homeland on Showtime, Outlander on Starz, House of Cards and The Crown on Netflix and The Handmaid’s Tale on Hulu, to name just a few notables.  Amazon hasn’t broken through in that area, but that may change next month with the coming second season of its dark and twisty superbeing saga The Boys.  In addition to its wild storytelling, it happens to be one of the most organically multicultural television properties of the moment.  (Credit for that goes to the original comic book series written and created by Garth Ennis, who also conceived and wrote the comic that was adapted into AMC’s Preacher.)  Amazon had some fun with The Boys the other day during #CTAM2020, presenting two separate virtual panels for the show to members of the Television Critics Association.

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Ed Martin is editorial advisor of MyersBizNet and its Watch, Listen & Learn platform. He's also the chief television and content critic for MediaVillage.  He has written about television and internet programming for several Myers publicatio… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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