AMC Networks Ranks as Top Entertainment TV Network Sales Organization

In achieving its top rank AMC39s sales organization ranked first in three of the seven measured attributesQuality Sales Team ampamp Customer ServiceQuality of Audience Demos Justifies Premium PricingEngaging Content Justifies Premium PricingTop ranked network organizations in other categories areProvides Innovative ampamp Creative Opportunities Viacom Music ampamp Entertainment MarketingProvides Advanced Research ampamp Data Intelligence Viacom Music ampamp Entertainment MarketingDelivers Large Audience Reach ABCTVOffers Valuable Digital ampamp Marketing Opportunities Turner Emerging ConsumersAMC39s 1 ranking in the 2016 report reflects an improvement from ninth rank in the 2015 MyersBizNet survey Basic reports with topline results were delivered last week to underwriting companies In the next week Premium Underwriters of MyersBizNet39s MediaVillage sales support program will receive reports providing indepth results incorporating rankings among 22 individual respondent groups responsibility geographic location demographic targets industry category and respondent gender Custom analytics and strategic recommendations will be provided in personal meetings with Jack Myers that are now being scheduled Premium underwriters may contact Maryann Teller at maryannmyersbiznetcom to confirm schedulingHere are the top six performers among broadcast and cable entertainment organizations for each attribute and the top ten performers overallOVERALL PERFORMANCE1 AMC Networks2 ABCTV3 Turner Emerging Consumers4 NBCU Entertainment5 ABC Family6 NBCU Lifestyle7 Turner Entertainment Sales8 Scripps HGTV ampamp DIY9 Viacom Music ampamp Entertainment10 Discovery NetworksOverall Performance is weighted based on relative importance of each attribute in contributing to media planning and buying decisionmaking Attributes below are listed in decreasing order of average importance as determined by respondents who rated each on a 110 scale of importanceQUALITY SALES TEAM AND CUSTOMER SERVICE1 AMC Networks2 Turner Emerging Consumers3 Turner Entertainment Sales4 ABCTV5 NBCU Entertainment6 ABC Family7 Viacom Music ampamp Entertainment MarketingQUALITY OF AUDIENCE DEMOS JUSTIFIES PREMIUM PRICING1 AMC Networks2 ABCTV3 ABC Family4 Scripps HGTV ampamp DIY5 Turner Emerging Consumers6t Disney Media6t Scripps Food Network ampamp Cooking Channel tieENGAGING CONTENT JUSTIFES PREMIUM PRICING1 AMC Networks2 ABCTV3 ABC Family4 Scripps HGTV ampamp DIY5 NBCU Entertainment6 CBSTV7 FOX NetworksPROVIDES INNOVATIVE ampamp CREATIVE OPPORTUNITIES1 Viacom Music ampamp Entertainment Marketing2 Turner Emerging Consumers3 Scripps HGTV ampamp DIY4 NBCU Lifestyle5 AMC Networks6 NBCU Entertainment7 Discovery NetworksPROVIDES ADVANCED RESEARCH ampamp DATA INTELLIGENCE1 Viacom Music ampamp Entertainment Marketing2 Turner Emerging Consumers3 NBCU Lifestyle4 Turner Entertainment Sales5 NBCU Entertainment6 Nickelodeon Kids ampamp Family7 Disney MediaDELIVERS LARGE AUDIENCE REACH1 ABCTV2 CBSTV3 Turner Entertainment Sales4 NBCU Entertainment5 AMC Networks6 FOX Networks7 Discovery NetworksOFFERS VALUABLE DIGITAL ampamp MARKETING OPPORTUNITIES1 Turner Emerging Consumers2 Viacom Music ampamp Entertainment Marketing3 NBCU Lifestyle4 ABC Family5 NBCU Entertainment6 Disney Media7 Scripps Food Network ampamp Cooking ChannelSOURCE MyersBizNet TomorrowToday 2016 Survey of Agency ampamp Advertiser Perceptions 24 Broadcast ampamp Leading Entertainment Television Sales Organizations Survey conducted online in NovemberDecember 2015 613 respondents Detailed methodology has been provided to underwriting companies Organizations are rated on a 15 scale for each performance attribute only by respondents who selfidentify as having a business relationship with the organization

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AMC Networks Ranks as Top Entertainment TV Network Sales Organization

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