The world's largest marketing association is urging every marketer around the world to stop what they're doing and connect for a day (and night) of learning. This unprecedented, industry-wide event -- called Reset, Reboot, Reopen -- will take place on Tuesday September 14, 2021, and is being billed as Marketing's Global Day of Learning. MediaVillage recently spoke with Nick Primola, Executive Vice President of the ANA (the Association of National Advertisers), and Rahul Malhotra, ANA member and Head of Brand Strategy & Stewardship at Shell, to hear about how the idea for this day began, how it became a reality and what they hope it will achieve for the worldwide marketing industry.
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